Woo Hoo! It’s Showtime! The Simpsons 4D Opens at Broadway at the Beach

Simpsons 4D Myrtle Beach
Hi-Diddily-Ho! and Hey Hey Kids! Myrtle Beach just got a little bit more Okily Dokily! The Simpsons in 4D has taken over a part of Broadway at the Beach and I was super excited to be included in a media preview for the grand opening.
Simpsons 4D Myrtle Beach
Marge and Homer with little Maggie were strutting their stuff on the red carpet for this new show and will be in place welcoming all visitors as they enter the theater.
The colorful guests all around the Springfield Aztec Theater will definitely draw attention to this new attraction. Both the inside and outside are adorned with the residents of Springfield in a colorful and humorous way and make great back-drops for photo opps.
Simpsons 4D Myrtle Beach
Simpsons 4D Myrtle Beach

As with all 3D or 4D performances, on your way into the theater you pick up a pair of special glasses.

Simpsons 4D Myrtle Beach

When I first entered the theater, I was a bit surprised by the comfortable looking seats and even though I knew the experience is 4D I was still surprised by the amount of space between seats.

Simpsons 4D Myrtle Beach

Once the show started, I understood the spacing! Your seat rocks. Your seat rolls. Your seat has you right in the middle of the action. Your seat is synced to the show giving motion, water, smell, wind, & fog effects.

Both movies/cartoons included in the show are absolutely the Simpsons at their best – super enjoyable and full of surprises.

Simpsons 4D Myrtle Beach

The attraction lasts about 15 minutes which in my opinion is the perfect timing. Not so long that little ones may have an issue staying interested. A small word of caution for children with sensory issues: Parts of the show could possibly be a slight concern so check with the theater before entering.

Simpsons 4D Myrtle Beach

Once the show is over you exit through – you guessed it – the Kwik-E-Mart, where you’ll find lots of refreshments including Buzz Cola, heat-lamp hot dogs and Lard Lad Donuts, as well as Squishee flavored drinks — all inspired by the TV show.

The attraction is near Dragon’s Lair Fantasy Golf, is open daily. You can purchase tickets at the box office. All tickets include a free digital souvenir photo of you with The Simpsons family on the red carpet.

Official Synopsis

The Simpsons in 4D is now open at Broadway at the Beach. This highly-anticipated attraction features authentic recreations of the show’s famous Kwik-E-Mart and iconic Aztec Theater, bringing a slice of Springfield to South Carolina’s most popular tourist destination.
Simpsons 4D Myrtle Beach Broadway at the Beach
The Aztec Theater is a family-friendly motion experience in a state-of-the-art 4D theater that showcases a dynamic special effects-filled adventure starring America’s favorite animated family, The Simpsons™.  
Characters from Springfield, U.S.A. are lined up outside of the Aztec Theater as part of the fun exterior design. Inside the Aztec Theater lobby, join Homer and Marge on the red carpet, celebrate the career of Troy McClure, and enjoy pre-show clips featuring some of Springfield’s finest, including Itchy and Scratchy.
Simpsons 4D Myrtle Beach
There’s more to explore at the authentic Kwik-E-Mart next door. The fully-themed convenience store has been brought to life with select products, including Buzz Cola, Lard Lad Donuts and six show-inspired Squishee flavors.
The Simpsons in 4D was created in partnership with SimEx-Iwerks Entertainment, FoxNext Destinationsand Gracie Films. “We are excited to share this immersive, multi-sensory experience featuring the world’s most advanced 4D attraction technology,” says Michael Needham, Founder and CEO, SimEx-Iwerks Entertainment. “The reaction to the opening of the Kwik-E-Mart has been overwhelmingly positive and we see fans from all generations thrilled to be part of The Simpsons story.”
The Simpsons in 4D is open daily with tickets available at the box office. Visit Si4D.com/Simpsons4D for information, and follow @Si4D.Simpsons4D on Facebook and Instagram.

About The Attraction

  • The Simpsons in 4D is a first-of-its-kind attraction with authentic recreations of the show’s Aztec Theater and Kwik-E-Mart—bringing a slice of Springfield to Broadway at the Beach.
  • The Aztec Theater features a ticketed 4D theater experience. The show is a family-friendly motion experience in a state-of-the-art theater that features the adventures of America’s favorite animated family, The Simpsons™.
  • Guests will be swept into a fully-immersive themed universe that brings the Simpsons characters and environments to life with impeccable detail and precision. The Simpsons in 4D is faithful to the visual landscape of Springfield, including the Aztec Theater and Kwik-E-Mart.
  • The attraction has many photo opportunities encouraging fans to get creative with their selfies while rubbing elbows with the show’s most recognizable characters.
  • The Simpsons in 4D “Total Experience” Ticket includes a Souvenir Cup with your choice of a Squishee or Buzz Cola and a regular size Lard Lad Donut from the Kwik-E-Mart. All attraction tickets include a Hollywood-style, red carpet souvenir digital photo with The Simpsons family—ready for sharing.

Simpsons 4D Myrtle Beach

About The Brand

  • The Simpsons is the longest-running primetime scripted show in television history.
  • The Simpsons is now in its 30th season and in development on seasons 31 and 32 with more than 600 episodes and has a tremendous following.
  • The Simpsons has been named the “Best Show of the 20th Century” by Time Magazine, the “Greatest American Sitcom” by Entertainment Weekly in 2013, and “The Best TV Show Ever” in 2016 by Vulture.com.  


Broadway at the Beach is South Carolina’s number one tourist, shopping, dining, and entertainment destination attracting millions of visitors annually. Broadway is set on 350 acres in the heart of Myrtle Beach and features world-class shopping, dining and entertainment in a series of magical, interconnected villages, surrounding the 23-acre Lake Broadway. Broadway’s distinguished tenant mix has something for the whole family: popular attractions; outstanding restaurants and eateries; extraordinary specialty shops with national and local brands; and first-rate hotels. A past recipient of the South Carolina Governor’s Cup, it was deemed the state’s best travel destination by the South Carolina Department of Parks, Recreation & Tourism.
Simpsons 4D Myrtle Beach