Just in case you have been too busy to notice – New Items Have Landed!! All week long Force Friday was a hot topic all around the internet. Star Wars fans, young and old, were counting down the days and then the hours to get their hands on the latest merchandise. Were you able to conquer Force Friday? Are you ready for Target’s Share the Force Saturday?
Along with the major unboxing several retailers created Force Friday buzz including Target, Amazon and Walmart. Target is taking it a step further with the addition of Share the Force Saturday and a special site set up for fans to share their Star Wars memories! Target is taking the idea of sharing Star Wars and turning it into a memory-collecting campaign called Share the Force. By going to SharetheForce.com, fans of all ages are encouraged to share their love for Star Wars by affixing their favorite memories related to the franchise permanently among the stars. There, the memories appear as “holograms,” and remain as part of “the first-ever collection of Star Wars memories.” Additionally, all of the memories shared on the website will be archived at Lucasfilm. In addition Share the Force Saturday will let you make new Star Wars memories. You will be able to explore Target’s Star Wars shop, “plus photo ops, a giveaway for your kids and demos of new Star Wars toys.” And with the #SharetheForce hashtag still going around, fans will have an easy way to share their store hauls on Twitter, Instagram, and other platforms. And who doesn’t love showing off new Star Wars stuff?
Today, merchandise inspired by the highly anticipated new movie Star Wars: The Force Awakens launched at retailers around the globe – Force Friday is an official hit! Hot off the heels of the 18+ hour global live unboxing event on YouTube where highlights of the new product range were officially unveiled, the celebration continued as more than 3,000 retail locations in the U.S. opened their doors at midnight for fans to be among the first to discover new Star Wars products.
“We’ve been working closely with the filmmakers to bring the characters and storylines from Star Wars: The Force Awakens to life through an exciting array of products, and we’re thrilled to share them with fans around the world,” said Leslie Ferraro, Co-Chair, Disney Consumer Products and Interactive Media and President, Disney Consumer Products.
Starting in Sydney and ending at Lucasfilm headquarters in San Francisco, Disney Consumer Products and Interactive Media hosted an epic global live event to unveil key Star Wars: The Force Awakens products. Fans who tuned in to theStar Wars YouTube page were able to see the following toys unboxed by top digital stars from the Maker Studios network:
- Sydney: Star Wars BladeBuilders Jedi Master Lightsaber toy from Hasbro
- Tokyo: Star Wars: The Force Awakens Big Figs(31” and 48”) from JAKKS Pacific
- Hong Kong: Hot Wheels® Star Wars character car assortment and Escape from Jakku™ Starship playset from Mattel
- Seoul: LEGO Star WarsPoe’s X-Wing Fighter™
- Paris: Star Wars: The Force Awakens Kylo Ren Lightsaber, a Disney Store exclusive
- Madrid: Star Wars Micro Machines First Order Star Destroyer from Hasbro
- Berlin: LEGO Star WarsKylo Ren’s Command Shuttle™
- London: Star Wars: The Force Awakens Elite Series die-cast figure assortment, a Disney Store exclusive
- Rio de Janeiro:Star Wars Black Series 6” figure assortment from Hasbro
- ‘Good Morning America’ (New York): LEGO Star WarsMillennium Falcon™ and Star Wars BB-8 from Sphero
- Toronto: Star Wars Remote Controlled Millennium Falcon Quad and X-Wing Starfighter from Air Hogs, Spin Master
- Chicago: Star Wars: The Force AwakensRole Play for kids exclusive to Disney Store
- Mexico City: Star Wars First Order Stormtrooper Deluxe NERF Blaster from Hasbro
- San Francisco: Star Wars Battle Action Millennium Falcon from Hasbro
- Los Angeles: Star Wars: The Force AwakensPoe Dameron’s X-Wing Vehicle from Hasbro
Additionally, fans tuning in to watch ‘Jimmy Kimmel Live’ on ABC were treated to a fun product reveal with Jimmy and his security guard sidekick Guillermo, showcasing Star Wars: The Force Awakens Voice Changing Masks exclusive to Disney Store.
Beyond lightsabers, construction sets, figures and collectibles, fans can find products across a wide variety of categories, including apparel for all members of the family, home décor, lifestyle accessories, books and more. New Star Wars products can be found around the world at mass and specialty retailers, such as Amazon.com, Kohl’s, Target, Toys “R” Us and Walmart, as well as Disney Store and disneystore.com.
Highlights from the merchandise line found in the U.S. include:
- A large collection of exclusive merchandise from Disney Store including role play items, talking action figures and figure play sets, along with themed apparel, tech accessories, mugs, journals and more
- J. Crew apparel for men, women and kids featuring the fan-favorite “Chewie, we’re home” scene of Chewbacca and Han Solo from the Star Wars: The Force Awakens teaser trailer
- A Star Wars collection of Rock & Republic® misses apparel and Mighty Fine juniors apparel offers female fans graphic tees, leggings, sweatshirts, hoodies and dresses available at Kohl’s
- The ultimate Millennium Falcon children’s bed from Pottery Barn Kids, looking like something seen from a galaxy far, far away
- A villainous take on home merchandise featuring new characters from the Dark Side, such as First Order Stormtroopers and Kylo Ren available at JCPenney
To preserve the integrity of key movie moments, an additional wave of products will be released closer to the film’s debut, when fans will be able to find additional items featuring the newest characters, including Rey, Finn, Kylo Ren, Captain Phasma, BB-8 and more. On December 18, a Play Set based on Star Wars: The Force Awakens will become available for Disney Infinity 3.0 Edition, the latest installment of the best-selling “toys-to-life” video game from Disney Interactive.
Like STAR WARS on Facebook: https://www.facebook.com/StarWars
Follow STAR WARS on Twitter: https://twitter.com/starwars
Follow STAR WARS on Instagram: https://instagram.com/starwars/
Follow STAR WARS on YouTube: https://www.youtube.com/user/starwars
Visit the official STAR WARS: THE FORCE AWAKENS website: http://www.starwars.com/the-force-awakens/
STAR WARS: THE FORCE AWAKENS arrives in theaters everywhere on December 18th!