He Named Me Malala ~ #WithMalala
HE NAMED ME MALALA is a look at the events leading up to the Taliban’s attack on Pakistani schoolgirl, Malala Yousafzai, for speaking out on girls’ education followed by the aftermath, including her speech to the United Nations.
“One child, one teacher, one book and one pen can change the world.” – Malala
HE NAMED ME MALALA is a portrait of Nobel Peace Prize Laureate Malala Yousafzai, who was targeted by the Taliban and severely wounded by a gunshot when returning home on her school bus in Pakistan’s Swat Valley. The then 15-year-old was singled out, along with her father, for advocating for girls’ education, and the attack on her sparked an outcry from supporters around the world. She miraculously survived and is now a leading campaigner for girls’ education globally as co-founder of the Malala Fund. Documentary filmmaker Davis Guggenheim shows us how Malala, her father Zia and her family are committed to fighting for education for all girls worldwide. The film gives us a glimpse into this extraordinary young girl’s life – from her close relationship with her father who inspired her love for education, to her impassioned speeches at the UN, to her everyday life with her parents and brothers. The film is produced by Walter Parkes, Laurie MacDonald and Davis Guggenheim. The film making team includes editors Greg Finton, Brian Johnson and Brad Fuller; director of photography Erich Roland; music by Thomas Newman; and supervising sound editor Skip Lievsay.
HE NAMED ME MALALA will premiere commercial free on Monday, February 29 at 8 p.m. on National Geographic Channel and NatGeo MUNDO i the U.S., with a global rollout planned within a week in 171 countries and 45 languages.
More than 60 million girls are out of school around the world. It’s time to take action. The National Geographic Channel (@NatGeoChannel) and 21st Century Fox (@21CF), in partnership with the Malala Fund (@MalalaFund), announced they would launch a social initiative to raise awareness for girls’ right to education and safe schools for every child. Timed to the exclusive global broadcast television premiere of Academy Award® winner Davis Guggenheim’s feature documentary HE NAMED ME MALALA, the initiative will engage audiences through social platforms and drive a charitable donation to the Malala Fund of up to $50,000 from 21st Century Fox.
On February 18, NGC launched a highly visible campaign on its Facebook and Twitter platforms encouraging users to Stand #withMalala and show their support for girls’ education. Inspired by Malala’s mission, Campfire, a creative agency based in New York City, designed a social activation that shows the loss incurred when girls don’t have access to education. The activation focuses on a custom Facebook application that allows fans to transform their profile picture into a yearbook photo. The yearbook photo then adds animation that dissolves female users’ photos from the page. This powerful visual metaphor sheds light on the 60 million girls out of school worldwide and inspires people to learn more about Malala’s mission.
For every person who participates through March 10, 21st Century Fox will donate $1 to the Malala Fund. A $1 donation will also be made for every tweet using the hashtag #withMalala during this time period, for a total donation of up to $50,000. More information and instructions on how to create the Facebook video can be found at www.supportmalala.com.