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Dollywood’s 39th Season Opens With More Operating Days and Way More Dolly!

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More Live Entertainment and Way More Dolly  

After a massive 2023 season, Dollywood Parks & Resorts is set to provide guests with even more reasons to visit its award-winning parks and resorts when it opens for its 2024 season on Saturday, March 9. The Smoky Mountain theme park’s 39th season will offer a record 280 operating days, 23 more than last season; new live shows during its I Will Always Love You Music Festival, which runs from March 9 through April 14; and the brand-new Dolly Parton Experience, which will open in May.

Dollywoods 39th season

After earning rave reviews from guests in 2023, Dollywood will open this season with another tribute to the classic ballad “I Will Always Love You,” written by Parton in 1973 and released on her “Jolene” album in 1974. The I Will Always Love You Music Festival will feature three new shows celebrating Parton’s iconic music and career. Guests can experience “From the Heart – The Life and Music of Dolly Parton,” which tells her remarkable life story and was created by Broadway director John Dietrich; a new show called “Trio,”in whichthe group Three Times A Ladyhonors the iconic 1987 album that featured Parton, Emmylou Harris and Linda Ronstadt; and an interactive “Sing-a-long with Dolly” show that invites guest to belt out the lyrics to some of Parton’s biggest hits. 

Rendering of the Dolly Parton Experience at Dollywood.
Credit: The Dollywood Company

And the tributes to Parton only begin there. In May, The Dollywood Company will debut the multi-faceted “Dolly Parton Experience” as part of the company’s half-billion dollar, 10-year expansion plan. The new interactive experience, which features curated exhibits and live entertainment, has been designed to make guests feel as if they are alongside Parton as she journeyed from humble beginnings in Locust Ridge, Tennessee, to elaborate stages around the world.

The exhibits span Parton’s iconic career, examine the inspiration for and results of her biggest dreams, focus on the importance of her family, and even offer a glimpse of her signature style through the years. The Dolly Parton Experience is three times the size of the former Chasing Rainbows Museum, which closed after the park’s 2019 season. Guests have been waiting for nearly five years for this enhanced museum experience, which will be housed in three buildings and Parton’s former tour bus.

FireChaser Express – Photo by Steven Bridges/

Elsewhere in the park, roller coaster fans will delight in the second year of Dollywood’s newest ride, Big Bear Mountain, and the transformation of Lightning Rod, which will feature a new, high-speed chain lift that gives guests a more consistent and efficient ride experience. Reopening in mid-March, Lightning Rod is projected to allow 1 million more rides per year. 

The excitement doesn’t stop at the theme park, as the company’s resort properties also gear up for a big 2024. Dollywood’s DreamMore Resort and Spa, the original, award-wining resort property in Dollywood’s portfolio, is undergoing renovations that include a number of fresh touches and enhancements that were designed to ensure it maintains its position as one of the top theme park resorts in the United States. Additionally, Dollywood’s HeartSong Lodge & Resort, which opened last fall, will experience its first full operating season in 2024.

Credit: The Dollywood Company

The Dollywood Company’s strategy to add more attractions and resorts – resulting in a total of five hotel properties and an outdoor resort – allows the company to grow its infrastructure and offerings in a way that ensures “Destination Dollywood” will regularly be considered among the top places to visit in the U.S. For more information about Dollywood’s 2024 season, please visit

About Dollywood Parks & Resorts

A highly awarded and widely recognized leader in the amusement industry, The Dollywood Company consists of the 165-acre Dollywood theme park; the 35-acre Dollywood’s Splash Country; Dollywood’s DreamMore Resort and Spa; and the newly opened Dollywood’s HeartSong Lodge & Resort. As unique as its namesake and owner Dolly Parton, Dollywood is the winner of the 2010 Applause Award, the theme park industry’s highest accolade; 58 Golden Ticket Awards; and 28 Brass Ring Awards for Live Entertainment. The park is located near Great Smoky Mountains National Park and earned the Golden Ticket Award for the Best Park in the world in 2023. In 2022, Dollywood was named by Tripadvisor as the #1 theme park in the country based on actual guest reviews. It also has been recognized as a top U.S. theme park by USA Today on multiple occasions.

Dollywood is open mid-March through early January and offers rides and attractions, shows, and crafters authentic to the East Tennessee region. Dollywood’s Splash Country, recognized by the Travel Channel and Tripadvisor as one of the country’s most beautiful water parks, operates from mid-May to Labor Day. Dollywood’s DreamMore Resort and Spa as well as Dollywood’s HeartSong Lodge & Resort provide guests with spectacular mountain views and family-friendly amenities next door to Dollywood theme park and Dollywood’s Splash Country. For more information, visit Operating days and hours vary.